Give A Little Release

By | February 24, 2011

HANSON ANNOUNCE NEW SINGLE “GIVE A LITTLE” TO BE RELEASED APRIL 5

VIDEO PREMIERED ONLINE FEBRUARY 22 ON VH1.COM;

TV PREMIERE CONFIRMED FOR FEBRUARY 26 ON VH1 TOP 20 COUNTDOWN

PERFORMANCE CONFIRMED FOR THE TONIGHT SHOW WITH JAY LENO TONIGHT FEBRUARY 24

February 24, 2011 – New York – Indie pop rock trio HANSON are excited to announce the release of their new single, “Give A Little,” on itunes April 5, 2011. The single will be released in a variety of formats, featuring remixes by Questlove and RAC in addition to the radio mix and alternative video cuts which were inspired by the mixes, making the itunes bundle a must have for HANSON’s devout fans. The video for the upbeat single debuted online at VH1.com on Tuesday February 22. It will premiere on VH1 this Saturday February 26. The band will perform the song on The Tonight Show with Jay Leno tonight, February 24.

The soulful and emotive “Give A Little” is the second single from their critically acclaimed fifth album, Shout It Out, produced and written solely by the band, capturing the soul-inspired song-craft they are best known for and released on their own independent 3CG Records. The album, which debuted at #2 on the Billboard independent charts, has received much critical acclaim – Billboard said that Shout It Out represents some of the band’s “most soulful work ever committed to record.”

For the high-spirited “Give A Little” video, in keeping with the celebratory nature of Shout It Out, HANSON has delivered an explosively exuberant dance party that matches perfectly the upbeat attitude of the song and the expression it inspires, with dancers and people of every kind, including toddler breakdancing by Isaac and Taylor’s youngest children. There are quick shots of the band alternately performing on their instruments, participating in the high-energy group choreography, goofing around and mugging for the camera. Bursts of color paint are utilized to offset the stark whiteness of the room, and point directly to the iconic aesthetic of the Shout It Out album cover.

HANSON has been enjoying a massive resurgence since Shout It Out came out in June 2010, and the release of the album’s first single “Thinking ‘Bout Somethin’”. The emotive retro-dance infused music video for the song quickly garnered over 3 million views online and climbed into the top 10 on VH1’s Top 20 Countdown. Featuring a guest performance by “Weird” Al Yankovic, the clip was an exuberant homage to classic film The Blues Brothers, recreating the legendary scene where the band’s music incites hundreds of people to dance in the street. The excitement spread to the band’s fanbase and beyond, inspiring flashmobs around the world, re-enacting the video’s dance sequence online.

Shout It Out was written and produced by HANSON, augmented with special guests: Funk Brothers bassist Bob Babbitt, who played on some of Motown’s greatest hits, as well as horn arranger Jerry Hey, who worked with Michael Jackson, Quincy Jones, Earth, Wind and Fire and many more.