The Hop Jam, which attracts Hanson fans from all over the globe, temporarily increases Tulsa’s population.
But Michelle Gaeta is evidence that Oklahoma’s largest craft beer and music festival may have a more lasting impact on the population.
Founded by the Tulsa-based music group Hanson, The Hop Jam celebrated a sixth year Sunday by drawing another big crowd to Tulsa’s Arts District.
Among faces in the crowd was Gaetta, who said she was born and raised in Los Angeles, but relocated to Tulsa after being introduced to the city by way of Hanson fandom and The Hop Jam.
“Last year I decided to move here just because every time I came, I stayed longer and longer,” Gaeta said.
“It’s just really weird because, being from California, I really didn’t think I would want to move anywhere else. In California, there is this underlying stress all the time, like go, go, go. I love Tulsa because it’s a big little city. In some regards, it reminds me of home, but in some regards it reminds you of like a little town in the middle of nowhere.”
Coincidentally, “Middle of Nowhere” was the title of a 1997 album that went multi-platinum and put Hanson on the map. Gaeta didn’t get on the bandwagon then. She came aboard in 2003 and eventually began traveling to Tulsa for Hanson Day events and The Hop Jam.
She said this about her new home: “I love there is like a big sense of community. You go to local stores and they remember your name and they remember your order. You really feel like part of something instead of just a number and I really like that.”
Gaeta, while sharing her story, was seated next to Kirsten Kirsch, who traveled to Tulsa from Toronto and wore an S.E. Hinton shirt to The Hop Jam.
“I love her,” Kirsch said.
Hinton is a Tulsa author whose most famous work is “The Outsiders.” Meanwhile, The Hop Jam routinely brings “outsiders” (read: visitors from other states and countries) onto Hanson turf.
Ting Chen of Shanghai, China, was front and center when Joshua & The Holy Rollers performed on the Main Stage. The band features Mac Hanson, younger brother of Isaac, Taylor and Zac Hanson.
A Hanson fan for many years, Chen made her first trip to The Hop Jam. “I really like Tulsa,” she said. “It’s a good city.”
Isaac Hanson, who was glad his brother’s band was able to take part, paused for an interview while Joshua & The Holy Rollers were on stage. He said he was pleased with a “great crowd” that showed up for the beginning of the event and he knew the crowd would get bigger as the day continued. He has seen enough over the past six years to know The Hop Jam is a worthwhile venture for Hanson and Tulsa.
“Absolutely, 100 percent,” he said. “Not only is it a worthwhile thing for us to be able to do, because obviously a lot of folks come out. But I think it’s an important part of a thriving community, a thriving city, and I think clearly people want it to stick around and want it to be here.”
Because the Hanson brothers always put boots on the ground at the festival, the event is ripe for make-my-day encounters. Allicia Nodurfth was still a little bit giddy when she was interviewed.
“I just got to hug Isaac,” she said.
A Hanson fan since “MMMBop,” Nodurfth traveled from Russellville, Arkansas, with her husband, Joshua, 10-year-old son Corey and her parents, Roy and Sue Riggs. Three of them wore Hanson shirts to their first Hop Jam experience, including 70-year-old Sue.
Allicia said she took her mother to a Hanson concert for her birthday in 2009. It was the first Hanson concert for both. The opening act was so good that Allicia said her mother told her there’s no way Hanson could be better.
“And then they came out and blew us away,” Allicia said. “I have been to probably around 50 different concerts in my life and nobody plays it like Hanson. Nobody puts on a show like Hanson.”
After meeting Isaac, Allicia was asked if she had expected a celebrity encounters.
“I was hoping,” she said. “I had an opportunity to get a picture with Zac and Taylor this morning. Isaac completed my collection, so I have a selfie with all of them now. I am very excited.”
Said her husband (also a Hanson fan): “I’m happy she’s happy.”
Allicia and her family intended to get some post-Hop Jam rest and return home. Gaeta? She’s already home. She’s a full-fledged Tulsan now and finds something new about the city to love every day — like breakfast at Dilly Diner the morning of The Hop Jam.
Gaeta said she recently returned to California and did the “touristy thing” with friends, including a Disneyland visit.
“And, after a week, I was like, I’m ready to go home now,” she said.
The Oklahoman
by BRANDY MCDONNELL
Published: Fri, May 17, 2019 12:41 PM Updated: Fri, May 17, 2019 1:06 PM
An abbreviated version of this story appears in Friday’s Weekend Life section of The Oklahoman.
Mmmhops: Oklahoma band Hanson mixing up sixth hometown Hop Jam Beer & Music Festival
TULSA – For a half-dozen years, Hanson has been proving that craft beer and live music go together like peaches and cream.
Or, like an Pink Moonlight Peach Milkshake IPA, an Indian Pale Ale loaded with fruit flavors and aromas from peaches, Mosiac, El Dorado and Amarillo hops, and a light creaminess from lactose that will make its debut Sunday at The Hop Jam Beer & Music Festival in the Tulsa Arts District in downtown Tulsa.
The Tulsa-based band Hanson is, from left, brothers Zac, Taylor and Isaac Hanson. [Photo by Jonathan Weiner]
The Tulsa-based band Hanson is, from left, brothers Zac, Taylor and Isaac Hanson. [Photo by Jonathan Weiner]
An abbreviated version of this story appears in Friday’s Weekend Life section of The Oklahoman.
Mmmhops: Oklahoma band Hanson mixing up sixth hometown Hop Jam Beer & Music Festival
TULSA – For a half-dozen years, Hanson has been proving that craft beer and live music go together like peaches and cream.
Or, like an Pink Moonlight Peach Milkshake IPA, an Indian Pale Ale loaded with fruit flavors and aromas from peaches, Mosiac, El Dorado and Amarillo hops, and a light creaminess from lactose that will make its debut Sunday at The Hop Jam Beer & Music Festival in the Tulsa Arts District in downtown Tulsa.
“The festival was born with the idea of bringing together two things we’re passionate about, and I think what we backed into is two really great fan bases: music fans … and then the craft beer community, which has been growing,” said Taylor Hanson, one third of the Tulsa-based sibling trio Hanson, in a phone interview from the band’s hometown headquarters.
“We’ve been very driven each year to grow and to stretch and to really innovate any way we can with the festival and make sure it’s pushing boundaries. But I think the overall success is really just that we’re a part of something that resonates. We’re part of, I think, a movement to return to downtown with energy and business and the vision for our city and our state and also the growth of craft beer and what that’s doing across the country. We were able to, I think, crystallize those things in a form that really resonates, and there’s a lot of passion to tap into, which we’re really proud to be a part of. And we feel like is going to build for a long time.”
The Hop Jam Beer and Music Festival was created in 2014 by the co-founders of Hanson and Hanson Brothers Beer Company. If you’re asking, “Hanson has a beer company?” Oh yeah, the Hanson Brothers Beer Company won a gold medal in 2013 at the World Beer Championships for its first produced beer, the cleverly named Mmmhops Pale Ale.
The free all-ages music festival will spotlight live entertainment on two stages – with Oklahoma and national acts, including the Hanson brothers on the bill – while the ticketed craft beer area, open only to attendees 21 and older, will showcase more than 100 brewers and 350 different beers, promoting the state’s growing craft beer scene, alongside many leading national and international brewers.
Before they pour out any frosty mugs of brew, though, the Grammy-nominated band’s weekend has some strings attached.
Bucket list item
The members of Hanson – brothers Isaac, Taylor and Zac – marked their 25th anniversary as a band in 2017, and along with the career-spanning compilation “Middle of Everywhere – The Greatest Hits,” they celebrated by planning where to go next.
“Really what we’ve been trying to do these last few years is just keep in mind, ‘What’s the story? And what are the things we’re excited to do? What’s on the bucket list?’ And working with a symphony was completely on that list. After we celebrated 25 years, we just were thinking about what’s the next milestone, and in fact, the idea was originally born for the celebration of 25,” Taylor said. “(We) got a lot of excitement from it and a lot of interest from symphonies and a lot of feeling that there was a potential for it to be a big project. So, we pursued all the different aspects of making that happen.”
There were quite a few challenges to work through to create their symphonic double album, “String Theory,” released last year on their Tulsa-based 3CG Records. The trio collaborated with Oscar-winning composer David Campbell to create orchestral arrangements of their biggest songs like “MmmBop,” “Where’s the Love” and “This Time Around,” along with new and never-before-heard tracks like “Battle Cry,” “Breaktown” and “Reaching for the Sky.”
“There’s just a lot of detail to navigate, a lot of detail to fit what you do in contemporary rock band music into working with a symphony. There’s a lot of structure that you have to allow for, and you have a lot of moving parts. Anywhere from high 20- to 60-piece orchestras that we worked with – all ranges – and when you’re dealing with that many musicians and organizing and having the charts and making sure everything technically works in city after city, it’s quite an undertaking,” Taylor said.
“One of the things I’m most proud about the project is it really does weave together many eras of music, but does something very different with them because it’s tied together by a story. It’s tied together by an aspirational, lyrical story that is really sort of painting a picture of coming up against challenges and overcoming them and taking on failure and rising above it. To be able to do that with orchestras and with David Campbell … who’s just a legendary arranger and composer, the final product, really, we couldn’t have asked for anything better. … And we’ve been able to play this concert from the Greek Theatre to the Beacon to Sydney Opera House and Symphony Hall in London.”
For one of the last shows in the “String Theory” tour, Hanson will play a sold-out hometown show Friday night with the Tulsa Symphony at the Tulsa Performing Arts Center.
“For all us, it’s something we’re really proud of, and we’ve been able to share that with fans who have joined us on the career up to this point,” Taylor said. “I think for a lot of people, they can see themselves and hear their contribution to our story when they watch that show and they see the story we’re telling.”
Brother’s band
Before they spend much of the summer writing and recording with plans to release new music next year, the brothers are looking to make more memories with their fans at Sunday’s Hop Jam. This year’s musical lineup will include the anticipated reunion of indie rockers Phantom Planet, who broke out in the 1990s with the rambling tune “California” and have been on hiatus since 2008.
“Each year, we look for special things on the music lineup, and the stars aligned with Phantom Planet. We’re looking for something really unique and have known a lot of those guys throughout the band’s career. I guess we met in, gosh, 2001 or ’02. So, we’re just thrilled that they were excited to do Hop Jam,” Taylor said. “For music fans, we know that there’s a lot of people traveling to Tulsa just to see them play because they haven’t done gigs and been out and about as a band in almost a decade. Absolutely that’s going to be a highlight of the festival this year.”
Along with headliners Hanson, the bill will include the fourth Hanson brother, Mac, who will perform with his fledgling Los Angeles-based bluesy folk-rock band Joshua & the Holy Rollers.
“Mac has been really focused on filmmaking and writing for the last, I guess, almost 10 years. He’s been mostly in California and he’s been pursuing that and we’ve been totally behind him. So, this project began a couple years ago, and he began really diving into music, sort of, I think, just really recognizing how important that is to him. … Mac’s a brilliant guy and really talented, so it’s been really fun to see him dive into music and make that something he’s putting forward,” Taylor said.
“The Hop Jam is great opportunity to put on an amazing day of music and community, to see lots of worlds come together, and so having Mac and his band be able to be a part of that is thrilling. It’s exciting. It’s great to be able to share something we’re passionate about and also give people a chance to connect with somebody that we think quite a bit of.”
As with so much that the Hansons are involved with, music finds its way into the mix. That includes the aforementioned Pink Moonlight Peach Milkshake IPA, a collaboration of Hanson Brothers Beer Co. and Illinois-based DESTIHL Brewery that will debut at The Hop Jam. DESTIHL’s co-founder, Matt Potts, originally met Hanson when drumming with them – along with Kyle Hollingsworth of String Cheese Incident – over a three-year stint of The Intersection of Beer & Music Presentation at the Great American Beer Festival. Since DESTIHL launched its beers in Oklahoma in 2016, the brewery participated in The Hop Jam every year since.
“It is exciting to have now, I think, established somewhat of a tradition, and it is definitely bigger than Hanson. It always has been intended to grow past us,” Taylor said. “The beer and the music, this is really us having a great deal of respect for the music community and the craft beer community. But it’s really an honor and a thrill to get to host that and to get to bring people together and be a part of this growing movement. It is definitely for the band, as artists being independent and really choosing to be rooted in Tulsa, it is a great part of our community of music fans. … They get to come here once a year and celebrate with us and really share in something that has roots and it goes deep. It’s great to be able to be a part of watching that unfold.”
by BRANDY MCDONNELL
Published: Fri, May 17, 2019 5:00 AM
TULSA — For the sixth year, Hanson is bringing together two favorite things in arguably the band’s favorite place with The Hop Jam Beer & Music Festival in downtown Tulsa.
“The festival was born with the idea of bringing together two things we’re passionate about, and I think what we backed into is two really great fan bases: music fans … and then the craft beer community,” said Taylor Hanson, one third of the Tulsa-based sibling trio Hanson.
“We’re part of, I think, a movement to return to downtown with energy and business and the vision for our city and our state and also the growth of craft beer and what that’s doing across the country. We were able to, I think, crystallize those things in a form that really resonates, and there’s a lot of passion to tap into, which we’re really proud to be a part of.”
The Hop Jam Beer and Music Festival was created in 2014 by the co-founders of Hanson and Hanson Brothers Beer Co., which won a gold medal in 2013 at the World Beer Championships for its first beer, the Mmmhops Pale Ale.
Sunday’s free all-ages music festival will spotlight live entertainment on two stages — with Oklahoma and national acts, including the Hanson brothers on the bill — while the ticketed craft beer area, open only to attendees 21 and older, will showcase more than 100 brewers and 350 different beers.
Before they pour out any frosty mugs of brew, though, the Grammy-nominated band’s weekend has strings attached.
Bucket list item
The members of Hanson — brothers Isaac, Taylor and Zac — marked their 25th anniversary as a band in 2017, and as part of the celebration, checked their bucket list.
“Working with a symphony was completely on that list,” Taylor said by phone from the band’s home base in Tulsa. “(We) got a lot of excitement from it and a lot of interest from symphonies and a lot of feeling that there was a potential for it to be a big project.”
For their symphonic double album, “String Theory,” released last year on their Tulsa-based 3CG Records, the trio collaborated with Oscar-winning composer David Campbell to create orchestral arrangements of their biggest songs like “MmmBop,” and “This Time Around,” along with new and never-before-heard tracks like “Breaktown” and “Reaching for the Sky.”
“One of the things I’m most proud about the project is it really does weave together many eras of music, but do something very different with them. … It’s tied together by an aspirational, lyrical story that is really sort of painting a picture of coming up against challenges and overcoming them and taking on failure and rising above it,” Taylor said.
For one of the last shows on the “String Theory” tour, Hanson will play a sold-out hometown show Friday night with the Tulsa Symphony.
Brother’s band
Before the spend much of the summer writing and recording with plans to release new music next year, the brothers are going to headline Sunday’s Hop Jam, where the musical lineup will include the anticipated reunion of indie rockers Phantom Planet, who broke out in the 1990s with the rambling tune “California” and have been on hiatus since 2008. The bill also will include the fourth Hanson brother, Mac, who will perform with his Los Angeles-based folk-rock band Joshua & the Holy Rollers.
“The Hop Jam is a great opportunity to put on an amazing day of music and community, see lots of worlds come together, and so having Mac and his band be able to be a part of that is thrilling,” Taylor said. “It’s great to be able to share something we’re passionate about and also give people a chance to connect with somebody that we think quite a bit of.”
GOING ON
What: Hanson: “String Theory” with Tulsa Symphony.
When: 7:30 p.m. Friday.
Where: Tulsa Performing Arts Center, 110 E Second.
Tickets: Sold out.
What: The Hop Jam Beer & Music Festival.
When: 3 p.m. Sunday.
Where: Tulsa Arts District, north end of downtown Tulsa.
Admission: Music is free and all-ages; ticketed craft beer area is 21 and older with valid photo ID.
Tulsa People
Taylor Hanson talks family, food access, Hop Jam and how writing music is a lot like building a business.
BY ANNA BENNETT
Today, a conversation with Taylor Hanson, one of Tulsa’s most beloved hometown boys.
Then, the hosts of The Middle of Everything present a summer camp survival guide.
So let’s talk, Tulsa.
That’s Taylor Hanson, and if you live in Tulsa or if you’re a fan of eponymous band Hanson, he needs no introduction. The band is comprised of brothers Isaac (guitar, bass, piano, vocals), Taylor (keyboards, piano, guitar, drums, vocals), and Zac (drums, piano, guitar, vocals). They started the band in 1992 when they were 11, 9 and 6, and skyrocketed to fame with MMMBop in 1997. Now, 27 years after the band’s founding, are still making music.
Part of the reason these brothers are so beloved in their hometown is because despite their massive international following, they remain deeply rooted here in Tulsa, working to make the community stronger.
Taylor Hanson started Food on the Move in 2014 inspired by the community-focused work of Edward Perkins, a former U.S. ambassador to South Africa. The mobile food project brings food trucks, fresh produce, cooking demonstrations, music, and health and social services to food deserts — economically strapped areas with limited access to nutritious food options.
From a Tulsa Voice article that focuses on FOTM: “Food On The Move is visionary because it deals with the problem of food access in a way that both meets an immediate need and asks anyone who’s paying attention to re-think the way our community lives, works and eats.”
In many ways, FOTM is the more connective tissue than an independent organ. Its strength is in the ways to bridges various nonprofit resources — while staying mobile and flexible. Currently, FOTM brings mobile food events to the Tulsa Community College Northeast Campus and EduRec once a month. The next event is Thursday, May 16 at TCC. The EduRec event was on May 14.
The program’s “pay as you can” policy aims to build a culture where a person who eats for free now will return in the future, able to pay a little extra.
You can visit foodonthemoveok.com for more information about events and volunteer opportunities. When we come back, Taylor talks craft beer and Hop Jam, plus the surprising ways a life making music has helped him become a better entrepreneur. But first, a quick word from our sponsors.
Welcome back to Tulsa Talks. I’m Anna Bennett.
Taylor Hanson knows a thing or two about success. And one thing he’s learned? What hits and what fades is often unpredictable, and your ability to be flexible — to be willing to reinvent — is crucial.
So in case you’ve been living under a rock, the 6th annual Hop Jam Beer and Music Festival is this Saturday, May 19. The festival has grown immensely since it began in 2014, and has evolved alongside Hanson Day (which, by the way, is now several days) as a destination for Hanson fans to gather from all over the world here in Tulsa.
Up next, Taylor shares what it was like to reinvent some old hits for Hanson’s newest album “String Theory.” But first, a special guest segment from the hosts of The Middle of Everything Podcast. Working moms Claire and Sarah are up next with their top tips for summer camp survival.
Last year, Hanson celebrated its 25th anniversary as a band. But as my conversation with Taylor Hanson made clear, he’s certainly not one to rest on his laurels. Or, to rest at all for that matter. Taylor gives a bit of backstory behind the band’s newest album, String Theory, which features both old songs and new, and brings in an entire orchestra to play alongside the Hanson brothers.
Outside of his creative and career life, Taylor just welcomed his sixth child with wife Natalie.
So, to recap, tomorrow, May 16, FOTM has an event at TCC Northeast; Friday, May 17, Hanson performs a concert with the Tulsa Symphony; and Sunday, May 19, is The Hop Jam, which Hanson is headlining. Meanwhile, Hanson Day, which is happening all weekend, features a variety of events for Hanson’s fan club members, who come from all over the world to celebrate the band.
Thanks so much for Listening to Tulsa Talks! If you enjoyed this episode, tell a friend about the show, and leave us a rating or review on iTunes, Google Play and Spotify.
Special shout out to iTunes user BlueJayCleaningBritt, who left us five stars and said, “Well produced podcast. Great content, great quality. I’m so glad a local publisher is creating stories about Tulsa/Tulsans”
Um, we’re so glad we get to share these stories with our listeners. Thanks for the great review, Britt!
Follow us on Twitter and Instagram, @TulsaPeople, or head to our home on the web, TulsaPeople.com/podcast. There, you’ll find show notes and more info about our guests and topics.
Every episode, we play you out with some local music. Here is “Reaching For The Sky,” featuring the vocals of Taylor Hanson, from HANSON’s album “String Theory.”
To purchase the album, visit hanson.net. HANSON’s May 17 concert with the Tulsa Symphony is sold out, but you can see the band perform at The Hop Jam on Sunday, May 19th.
Tulsa World
TULSA, Okla. – The Hop Jam Beer and Music Festival is set to kick off on Sunday.
One of the largest events of it’s kind in the United States, the Tulsa Arts District will be filled with Food, Fun, Beer and Live Music from Tulsa’s own Hanson as well as many other live acts.
The Hop Jam 2019 takes place Sunday at 3pm in the Tulsa Arts District, on the north end of downtown Tulsa, Oklahoma.
The Main Stage is located at the corner of Main Street and Archer Avenue.
The music is completely free but you can pick up tickets for the beer tasting event here.
Vulfpeck‘s first concert of 2019 took place on Thursday night at Red Rocks Amphitheatre in Morrison, Colorado. The band welcomed a number of regular collaborators as well as Cory Henry and turned the show over to offshoot The Fearless Flyers for an extended encore that included a cover of Hanson‘s “MMMBop.”
Thursday night was a cold one with snow in the forecast, so the members of Vulfpeck each sported brightly colored ski suits for the occasion. Vulfpeck, who followed an opening set from Khruangbin, pulled material from all four of their full-length albums and four EPs over the course of their lengthy performance. Henry emerged for “Adrienne & Adrienne” off 2012’s Vollmilch towards the middle of the set.
Vocalist Antwaun Stanley was featured on a four-song portion of the set that followed Henry’s first appearance of the night and “Lonely Town.” Stanley led the group through “1612,” “Funky Duck,” “Aunt Leslie” and “Wait For The Moment.” The latter featured Henry on keys. Vulfpeck frontman Jack Stratton then gave one of his trademark “TED Talks” about the special occasion. Next, the members of the group presented an a capella “Back Pocket” before finishing off the set with a run of “Darwin Derby,” “Beastly,” “Christmas In L.A.” and “Dean Town.” Multi-instrumentalist Theo Katzman headed into the crowd to let the audience singalong on “Christmas In L.A.”
For the encore, the stage was set with a bass and two guitars on stands. The Fearless Flyers came out to work through “Flyers Direct,” “Daddy, He Got A Cessna,” “Speed Walker” and “Ace Of Aces.” Katzmann returned to lead the group through a cover of “MMMBop” that also featured Stratton on a second drum set. A pre-recorded version of “It Gets Funkier” played over the P.A. as Vulfpeck and their guests took a bow and said farewell to the crowd.
Setlist
Set: Intros/Tee Time, Animal Spirits, Cory Wong, Disco Ulysses, Hero Town, Adrienne & Adrienne (w/ Cory Henry), Lonely Town, 1612, Funky Duck, Aunt Leslie, Wait For The Moment (w/ Cory Henry), Back Pocket, Darwin Derby, Beastly, Christmas In L.A., Dean Town
Encore (Fearless Flyers): Flyers Direct, Daddy He Got A Cessna, Speedwalker, Ace Of Aces, MMMBop (w/ Theo Katzman & Jack Stratton)
This week we are sharing a couple cool 360 VR experiences that are going to be a part of this year’s HANSON Day gathering. Just one more way that we are making this the best year yet for members. Zac tested, Brother approved!
MESSAGE FROM THE BAND
HANSON Day is almost here! We are just about a week away, so there is no more time for second guessing, board that plane, get in a car, climb that gangplank, or start hitchhiking, whatever it takes as long as you come to Tulsa and HANSON Day!
Even with all we have shared about HDay so far, we decided to add one more mini event to the schedule. Building off the theme for the 2019 members EP, In Real Life, we have created a VR experience for all of you to enjoy. Members who visit the gallery on Friday, May 18th will have a chance to watch a special video for the song Compromise from the new EP, using a VR head set. Space will be limited, but don’t fret, we are working on a way to share the video with everyone around the world soon so stay tuned for that. We are thrilled about letting you all see this cool piece of technology, but even more than that we want to get you in on the game.
Throughout the weekend, our friends at Steelhouse Productions will also be capturing footage for a special 360 VR documentary about HANSON and this amazing community of music fans. Keep a look out and you will see them filming during many of the events as well as asking members to share their stories about the way our music has been meaningful in their life throughout the past 27 years.
If you would like to be involved, have a memory or story you would like to share, or have a lyric that exemplifies your connection to HANSON, look for the blog featuring this project on Hanson.net, comment there and maybe your story will become part of the project
We are really looking forward to sharing so much music throughout the festivities with the Storytellers show next Thursday, it’s gonna be a great way to start things off. See you in Tulsa Soon.
Isaac, Taylor And Zac
VR DOCUMENTARY
We have expressed many times how grateful we are for the unique connection we have with you as music fans. In fact, we believe our connection is unparalleled and meaningful compared with the average artist in both directions (let’s be honest, you guys are just really awesome). Apparently, we are not the only ones who recognize that. A few months ago, our good friends at Steelehouse Productions (right here in Tulsa) proposed the idea of creating a special immersive documentary short to honor that relationship – and they need your help.
Isaac, Taylor and Zac
For years, I have known the Hanson guys as fellow creatives in Tulsa. Each of us striving to create great work and also stay connected to our roots. With an awareness of the creativity and unique business model they have implemented (and doing a bit of fun work together from time to time), I developed a deeper curiosity as I have observed the exciting and dynamic connection between artist and fan that is not only sustained, but is growing. As the band heads into the busy HANSON Day and Hop Jam week, we asked if if they would allow us to lean in closer and use storytelling paired with innovative immersive technology to produce a special short documentary. They gave the idea a resounding yes, so we need your Help!
Steelehouse will be all over during the 2019 HANSON Day activities and Hop Jam festival capturing footage for a Virtual Reality Documentary about YOUR STORIES and the connection YOU have to the music of HANSON. Our hope is to interview as many of you as time and festivities permit, so we’re interested to know your stories ahead of time.
Take a few minutes to hop onto the comment section attached to the recent blog and share what makes the Hanson fan experience unique. We would love any fun or meaningful story. The friends you have discovered in this community. The songs that have become inextricably linked to your greatest memories. The lyrics that helped you through life’s toughest moments. The interaction with the band that brought you true community. Get as personal as you want. Our team and Steelehouse will choose several key stories to become on-camera interviews. We look forward to hearing from you – and we can’t wait to see you for HANSON Day NEXT WEEK!
With the String Theory album and tour just around the corner, don’t forget to renew your Hanson.net membership for 2019!
During The String Theory enjoy these members benefits.
• Pre-sale concert tickets
• Member lines at concerts
• Meet & Greets opportunities with the band
• Fan Club Reporter’s interviews
• Exclusive videos
• Check-in at the concert to win one of a kind items
You can find your current expiration date by going to your My Account page. Not a member join today!
