TULSA, Oklahoma –
The first Hop Jam beer and music festival is the brain child of Tulsa natives and musicians – the Hanson brothers.
They just released their first beer, and had to ask when they’d consider opening a craft brewhouse right here in their hometown.
“As we say… beer plus music equals awesome,” Zac Hanson said.
A love for craft beer and good music inspired the Hanson brothers to host Hop Jam.
Hundreds packed the Brady Arts District on Sunday, drinking local beers, taking in local music and raising money for local charities.
“We see it as celebrating entrepreneurship, celebrating craft and people that are dedicated to their community,” Taylor Hanson said.
Isaac, Taylor and Zac Hanson say they’re big fans of Tulsa brewers.
“If you walk down this street, we can tell you the names of every brewer and owner of the breweries,” Taylor said.
The brothers just released their first homebrew – Mmmhops – named after a combination of their famously 1997 catchy song – Mmmbop – and “hops,” which are an essential ingredient to beer making.
“We have a passion for our beer, Mmmhops, and our future more beers that we plan to release,” Zac Hanson said.
Their pale ale just won gold at the World Beer Championships.
Taylor says beer and music go hand in hand.
“Musicians start in garages and so do homebrewers,” he said.
But it’s not all about singing and drinking.
Zac and Taylor say they want their hometown to be one of the cities people look to for a good time.
“The music business isn’t in Tulsa, but we’ve never really cared about that,” Zac Hanson said. “We felt like we want to see something grow. We want to see Tulsa grow.”
As for when they’ll open their own craft brewhouse…
“Well, we’d like to see Oklahoma come around to the 21st Century on laws in a very healthy, productive way,” Taylor said. “We would like to be able to invite people to our craft brewhouse, and that can be possible if we start to see stuff happen on the legislative level.”
No brewery anytime soon, but you can now buy their beer in stores.
The brothers said they hope Hop Jam becomes an annual, national festival.
Butch Walker plus Robert Randolph and the Family Band played to outdoor crowds earlier in the day, and the Tulsa brothers headlined the bill.