WestLinn Tidings
Hanson knows a thing or two about longevity in the ever-changing music industry.
Transforming from the three young boys in Tulsa who had teenage girls worldwide chanting gibberish words like “MMMBop,” the now twenty-somethings are each husbands, fathers and touring in support of their summer release “Shout It Out” (3CG Records).
The album’s name seemed relevant at their Sept. 22 Wonder Ballroom performance in Portland – as young men and women (and a few parents) – mouthed every lyric the Hansons penned in the past decade. For the band that allegedly holds the record for the loudest concert in music history, the show proved that, while the Hansons and fans may have grown up a bit, their optimistic, soulful tunes with catchy choruses are as contagious as ever.
Nominated for several Grammy Awards, their messages are positive, their talent is raw and they treat each of their fans like friends.
Catching up with lead singer and keyboardist Taylor Hanson, 27, via telephone after the show left me inspired – and melting into my phone as I quickly dialed my girlfriends to squeal. (And I’m not one bit ashamed).
My second time interviewing the singer, he again impressed me with his entrepreneurial advice and the importance of spending time away from the microphone to market his band and reach out to fans. Coming to Portland is always a fun part of his job, he said.
“There’s always a good energy in the crowd. It’s a good music city,” Hanson said.
Here are a few highlights from our chat, and I’m sorry if MMMBop is not stuck in your head – what power I have:
Tidings: Did you guys do anything fun while you were in Portland?
Taylor Hanson: “At the end of the night, we went to Voodoo Doughnut. I’m the resident foodie of the band, so I’m always up for a food adventure. … We got a massive doughnut that’s bigger than your head and one of the Cocoa Puff doughnuts, Captain Crunch (doughnut and) a bunch of the sprinkle ones.”
Tidings: Your set list at the concert included songs from all five of your studio albums. How do you decide which songs make the cut?
Taylor Hanson: “Knowing that we hadn’t been in Portland in a while, as far as doing an electric show, we tried to go back into the archives a little bit more.”
Tidings: You’ve donated thousands of dollars to those with HIV/AIDS in sub-Saharan Africa on behalf of your fans that walk one mile barefoot with you before concerts. Your website is super interactive – with live feeds for fans to see you play live as well as postings on Facebook and Twitter. Why is your connection with your fans so important?
Taylor Hanson: “We’re kind of the first generation that’s watched it all happen. We were young, and a lot of our fans were younger than us or around the same age when we first came out. … A lot of bands that were mainstream and at the top of the charts (at that time) didn’t really have (that same fan interaction) because their audience wasn’t ready to embrace (technology) as much. For us, it’s unique because we’ve had … 13 years of cultivating a connection with fans that have been fueled by being able to have that personal connection.”
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