Over their first 28 years as the band HANSON, brothers Taylor, Isaac and Zac Hanson have made a significant mark in music. Starting in 1992, they spent their first five years building a fanbase as an independent band in Tulsa, OK. They saw a meteoric rise with the 1997 international smash single “MMMBop” from their debut album Middle Of Nowhere followed by consecutive top 40 singles. Over their second decade, the band charted their own course, running an independent label while maintaining a coveted connection with their global fanbase. In 2007, they launched a grassroots campaign to support poverty and HIV/AIDS relief in Africa (TakeTheWalk.net).
Mar 13, 2024
4:00pm — 5:00pm
Join us for a dynamic discussion on the rapidly shifting landscape of record labels and its implications for artists. Our diverse panel of industry experts, including independent artists, label executives, and music technology innovators, will delve into the challenges and opportunities presented by the new music industry paradigm. From the impact of streaming services to the evolving nature of artist contracts, we’ll explore how artists can navigate and succeed in this transformed environment. Whether you’re an aspiring artist, industry professional, or music enthusiast, this panel will provide valuable insights into the future of music production, distribution, and promotion.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.