HANSON ANNOUNCE THE HOP JAM CRAFT BEER AND MUSIC FESTIVAL
RELEASE OF MMMHOPS PALE ALE ONLINE
FESTIVAL AND RELEASE COINCIDE WITH AMERICAN CRAFT BEER WEEK, MAY 18th
April 7th, Tulsa OK – This year’s American Craft Beer Week will stoke lots of activity around the country, celebrating the artisanal beer movement. In Tulsa OK pop-rock trio HANSON, now operating as craft beer makers with the launch their debut brew Mmmhops pale Ale in 2013, will bring together brewers in their home state and musicians for a one day beer and music festival on May 18th.
Coinciding with the festival, Hanson Brothers Beer will also make their flagship Mmmhops beer available for sale online, making the beer available outside of the regional market more broadly. Online retail location will be announced next month.
The Craft beer festival will be attended by 14 breweries from across the state of Oklahoma, featuring special small batch beers made available as a part of the festival by award winning brewers and established leaders in Oklahoma craft beer. The event will also feature personal appearances by many of the brewers, appealing to the devout beer fans throughout Oklahoma and the midwest. The free concert part of the event is open to all ages, headlined by HANSON, along with blues soul powerhouse Robert Randolph and The Family Band, and more special guests still to be announced.
The festival will also include a statewide opening band contest which is open to all Oklahoma musicians, giving one lucky winner the opportunity to perform as part of the days entertainment. Launching today in partnership with the Tulsa World, artists will have four weeks to submit songs and ready their fans for a week of online voting startingMay 4th. The winning artist will be announced on May 11th, and will open the show at The Hop Jam. The winning band will also get a chance to reach thousands of beer and music fans through the placement of one of their songs as a downloadable track via QR code, on select Mmmhops Pale Ale bottles.
“Through The Hop Jam, our hope is that we can help support the craft beer community and foster a one of a kind music event, while also creating an anchor for the city’s downtown renewal”, said Taylor Hanson.
Partnering with Oklahoma favorites McNellie’s Group, who operate restaurants and bars across the state, to host the festival, Hanson Brothers Beer are proud to be helping ignite further interest in the revitalization of Tulsa’s downtown community.