Pressing Pause: With Gigs Gone And Pay Plummeting, Musicians Invest In Superfans

By | April 9, 2020

Forbes

And just as subscription services like Netflix NFLX and Disney+ are somewhat insulated from the crisis, so too are the bands that have already secured their superfans. Oklahoma trio Hanson has amassed a fan club whose members pay $40 annually for exclusive perks like private messaging, members-only merch and music, and chances to meet the band during less socially distanced times. The group doesn’t release its exact subscriber total but says it’s roughly 10% of its global live audience.

“They’re very much engaged in creative commerce outside of just people showing up to buy a ticket,” says Taylor Hanson. “Thankfully we have the streaming platforms, and a community that is already connected to each other.”