The fest features onstage performances as well as meet and greet sessions where fans can come into contact with the social media icons they’ve interacted with online. Rojas says the goal is to give each fan a “Best day of my life” experience.
“People of my generation grew up in a time where you’d listen to a song on the radio see a billboard add,” says Rojas. “But I had no expectation, as a teenage girl that liked Hanson, that I would get a message from them.”
“These social media stars are very interactive. You’re constantly a part of the process, which is the key to understanding why Jack & Jack or any of these massively popular Vine or YouTubers exist. They invite that two-way dialogue.”
