SF Entrepreneur Lighting Up Stages

By | April 10, 2012


SIOUX FALLS, SD -A young South Dakota entrepreneur’s product is starting to hit the big stage. Last summer, we profiled Sioux Falls native Joey Nesbitt’s LED light kits he attaches to drums. And business is booming nationwide.

Since we last talked to Nesbitt, he’s been drumming up plenty of fanfare for his LED musical light kits.

“There are some growing pains,” Nesbitt said. “We never thought that it would grow as big or as fast as it has, but that’s a great problem to have.”

In the past nine months, Nesbitt’s created a music phenomenon that’s swept the nation and snared some of the biggest musical acts, from the late 90s…

“Zac Hanson from Hanson, if you remember the song ‘Mmmbop,'” Nesbitt said.

…all the way to┬ásomething a little more current.

“Sugarland; they bought some lights from us and a few others just here or there,” Nesbitt said.

Nesbitt admits he was jealous his business partner took the call from Sugarland. But his phone may be lighting up with more artists looking to light up the stage.

“It was kind of a shock because we’re just now getting some of the big names to call us,” Nesbitt said. “But any time you have someone from a national act like that call you up and say that they want to put your product in front of all those fans, it’s a huge honor.”

Nesbitt says the concept for his idea was simple: finding a way to change the drum industry. And while nine months is a small sample size, the beat goes on.

“It doesn’t matter if you’re playing in your basement or a sold out arena, it’s all the same,” Nesbitt said. “They just make playing more enjoyable.”

Nesbitt says he’s expanded his light kits to other instruments including keyboards, guitars and even banjos. His dream is to get the band The Black Keys to use his product.

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