
⚾Humble big innings: Sometimes worldwide superstardom starts at a 1994 softball game in the Texas capital (l-r): Isaac, age 13, Taylor, 11, and Zac Hanson, 8. While well-rounded players in the field, the trio had 1st and 2nd tenor spoken for, but somehow left 1st bass uncovered…no runs, no hits….yet.
Hanson traveled from their Tulsa hometown to play in Austin, TX during their annual, mid-March South By Southwest music festival (aka South By aka SXSW) in Austin, Texas, exactly 29 years ago, in 1994. Essentially, that’s where and when they were discovered.
Zac, the drummer, and the youngest Hanson, now 38, picks up the story from the lads’ 2017 interview with Spin: “We don’t think of it as discovered because we’re pretty positive that someone discovered us before that.
“But we have a deep connection to SXSW, just because we came down here when we were kids, a few years after we had started [by releasing two indie albums in Tulsa the previous two years].
“You know, we busked in the streets, nobody wanted to listen to us, but eventually we found a guy who came up and was like ‘let me hear your music,’ and that guy became our manager [entertainment attorney, Christopher Sabec], helped us get signed [to Mercury Records], and was with us for years.
“I think the real spirit of SXSW is more that kind of a story. There’s so many people in the streets who are trying to find a way to get their demo into somebody’s hands. Not just like the big showcase where the big band from where ever comes to play, but the kind of nobody who meets someone or gets a chance or networks their way into a deal.”
Along with Zac, the trio is filled out by guitarist Isaac, 42, and keyboardist, Taylor, who just turned 40.