Hanson brothers are back

By | March 19, 2012

Malaya Business Insight 

Music lovers, get ready to love American pop-rock band Hanson all over again as they make their much-awaited return to Asia as part of their “Shout It Out World Tour.”

Formed by brothers Isaac, Taylor and Zac in their native town of Tulsa, Oklahoma, Hanson has been making music together for nearly two decades. In 1997, the release of their first major label album Middle of Nowhere introduced their out-of-the-blue, soul-inspired brand of American pop-rock ‘n’ roll to the world. The album sold over 10 million copies worldwide and earned the band three Grammy nominations.

The band is best known for their phenomenal hit single “MMMBop,” which reached #1 in 27 countries. Their other hits from the same album include “Where’s the Love,” “I Will Come To You” and “Weird.” Hanson released the Christmas album “Snowed In” in 1997 and another studio album in 2000, “This Time Around,” with hit singles “This Time Around” and “If Only” before they launched their own independent record company in 2003. Under 3CG Records, they released the album “Underneath” in 2004 with hit singles “Penny & Me” and “Lost Without Each Other.” Their independent moves paid off, building a brand that has grown with successful independent albums, singles and tours, during a decade when music sales plummeted. In addition, alongside the launch of their 2007 album “The Walk,” they championed calls for action on humanitarian efforts, galvanizing tens of thousands of people around the world to participate in barefoot one-mile walks to fight HIV/AIDS and extreme poverty in sub-Saharan Africa.

On their fifth studio album, “Shout It Out,” they deliver a powerful group of soulful, melodic tunes that will leave you with a contagious sense of optimism for the future and welcomed reminiscence for American rock ‘n’ roll. “Shout It Out” is a collection of finely crafted, R&B-flavored pop-rock, a homage to the music that inspired Hanson when they started out.

“The anatomy of our band is similar to a ‘70s rock band – white guys from the Midwest who grew up listening to ‘50s and ‘60s soul, who are mixing guitars, with vintage keys and melodic songs,” Taylor Hanson says.

Adds Isaac, “We’ll always be a bit rootsy ‘cause it’s in the Oklahoma soil, but what we’ve never stopped aspiring to is the great songwriters and performers who struck a chord with us first, that early rock and roll and soul music from Chuck Berry to Otis Redding. We’ve rediscovered that aspiration on this record. There’s a little more swing and a little more air.”

While “Shout It Out” looks back in time musically, it also represents forward movement for Hanson. “We love playing classic songs,” says Zac Hanson. “But we never sat down and wrote our version of what that sounds like until now.”

“Shout It Out” showcases not only the music of Hanson, but many aspects that have allowed the band to survive and stay relevant. “The album is about being alive, and the contrasts we are faced with,” Taylor says. “We’ve come from a generation leaving the analog world and moving into an interconnected culture at risk of forgetting where it came from. This album tries to put together those pieces, but with a bit of melody to back it up.”

While the new album draws inspiration from the past, Hanson is looking to an exciting new era for the band. Their insatiable desire to innovate with technology – seen in their plans to incorporate mobile live streaming video both onstage and off – is building an even stronger fan connection.

Catch Hanson on March 30 at Smart Araneta Coliseum and Cebu on March 31 at the Waterfront Cebu City Hotel.

Tickets for the Manila show are now available at all Ticketnet outlets and at the Smart Araneta Coliseum Box Office. For details, log on to www.ticketnet.com.ph or call 911-5555.

The shows are presented by DAYLY Entertainment in association with Rockstar Touring and LAMC Productions.

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