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Hanson And The Myth Of The Boy Band

By | May 15, 2017

Nylon

The group is a testament to how outdated the concept of a boy band is

Last week, Hanson’s debut album, Middle of Nowhere, turned 20, which is easily the most important birthday of 2017.

That’s because, despite their current ties to wayback playbacks and old-school DJ nights, Hanson have been consistently creating music since the mid-’90s. Lest we forget that the brothers dropped Boomerang in 1995, delivered a compilation album at the end of last year, and palled around with Tegan and Sara last week (on top of releasing live, original, and compilation records every few years). Ultimately, Hanson have transcended the idea of boy bands as we know them. Even though they don’t (and didn’t) have to, because boy bands aren’t a bad thing.

“Boy band” has been used as a pejorative since pop music birthed the first one as fans were painted with the same tired and boring brush. To outsiders of a particular subculture, fans couldn’t just enjoy music or bask in the excitement of seeing an act they loved. So, as a means of dismissing that experience, they were quickly looked down on and judged by adults who’d lost touch with their own ability to sincerely love a group or act.

Which was ironic, since, without fans, young male pop groups like Hanson or the Backstreet Boys or even One Direction would never have exploded. Without the screaming young women in the audience at the Ed Sullivan Theater, The Beatles’ impact on America would’ve been largely toned down. Without the fans who filled arenas to see New Kids on the Block in the ’80s, “The Right Stuff” would’ve been just the title of a (very good) 1983 film. And without Hanson’s existing fan base, Middle of Nowhere’s anniversary would be merely a reminder of how old we’ve all gotten—and not a testament to the fact that a career spanning decades is a massive feat. (Which is more massive still when you remember that they haven’t gone anywhere.)

The thing is, Hanson is a testament to how outdated the concept of a boy band is, and not just because Taylor, Zac, and Isaac are grown-ass men with children. Genre aside, they’re just three brothers who perform in the same act and write original music while playing their own instruments. Had they and their fan base been a little older (or come of age in 2017, when genre is a fair distance from demographic), the trio would’ve been categorized as a band, and that’s it. But thanks to their own ages and the ages of their fans, they were categorized among the acts who courted the same audiences, and that created the boy band umbrella of the ’90s.

Around the same time Middle of Nowhere was released, if you were a guy who made music that younger girls liked, you were in a boy band by default. And because the decade was unique in boasting so many male acts who aggressively sang about their feelings, any group associated with that time became forever rooted in nostalgia. And that’s why Backstreet Boys, *NSYNC, Boyzone, Take That, and O-Town (plus more—so many more) seem to celebrate their legacies with throwback photos, reunions, and Las Vegas residencies. Hanson, however—regardless of how many covers of “MMMBop” they deliver—never really have. Unlike their contemporaries, they’ve continued to release new music and to evolve as artists. Which further exempts them from the ’90s boy band norm.

But that said, it’s a disservice to dismiss any act under the guise of a being boy band or not. True, Hanson is arguably much more of a traditional band, but the differences between them and their choreographed brethren do not negate the lasting effects either had on their audiences. To millions of people, Hanson (and BSB and *NSYNC) made a huge impact. And while one group used instruments and the other used dance moves, it’s still unfair to infer that either is more important or less than.

Which is what the “boy band” label tends to do. When we call Hanson a boy band, we stunt them because “boy band” also connotes there’s a shelf life. Add to this the fact that boy bands are largely affiliated with younger female audiences (as if that’s a bad thing), and the group’s credibility is limited to being a flash in the pop pan. And that isn’t the case. Hanson’s survived more than 20 years in the industry, and that’s a big deal.

Just like boy bands. Because while it’s easy for grown-ups or critics without an imagination to sweep an act under the rug based on what they themselves don’t understand; namely that music would be bleak as hell without boy band pioneers like The Beatles, The Jackson 5, Wham!, Boyz II Men, and One Direction. Or, as I think we can just call them, “bands.”

Hanson to be inducted in Oklahoma Music Hall of Fame during The Hop Jam

By | May 15, 2017

Tulsa World

 

Tulsa-based pop-rock trio Hanson, which is celebrating a 25th anniversary this year, has something new to celebrate: Hanson will be inducted into the Oklahoma Music Hall of Fame during The Hop Jam.

The Hop Jam is a beer and music festival scheduled Sunday in downtown Tulsa’s Brady Arts District. Hanson is headlining the festival. The induction will take place on stage prior to Hanson’s performance.

Jim Blair, Oklahoma Music Hall of Fame executive director, will present brothers Isaac, Taylor and Zac Hanson with their award after a video is shown to the audience.

“We’ve been wanting to get these guys inducted for some time now, and we thought how fitting it would be to happen on the band’s 25th anniversary, as well as The Hop Jam Beer and Music Festival established by Hanson in 2014,” Blair said.

Reacting to the Oklahoma Music Hall of Fame news, Taylor Hanson said it’s a great milestone to be honored alongside many others who have made an impact musically from this state.

“We are so appreciative of that recognition,” he said. “It’s extra sweet to be here, 25 years in, to get recognized as having contributed to Oklahoma music. We are just really humbled by it and just really proud to be among so many great artists that have come before us.”

Founded in 1992, Hanson was launched when the brothers in the band were ages 11, 9 and 6, respectively.

Influenced by 1950s and ’60s music, Hanson cites some of its inspiration as coming from greats like Aretha Franklin, Otis Redding, The Beatles, Elvis, Little Richard and Chuck Berry. That contributed greatly in developing a signature sound that incorporated strong melodies and song craft, as well as a reverence for its musical forefathers.

Hanson’s early years were spent building a fan base in Tulsa. In 1997, Hanson soared to popularity internationally with the smash hit single “Mmmbop” from an album (“Middle of Nowhere”) that earned multiple Grammy nominations.

Since that time, Hanson has had more than 40 top 40 singles and has released five additional albums with sales over 16 million to date, according to a press release.

In 2013, Hanson diversified its brand with the founding of its Hanson Brothers Beer Company. Hanson launched The Hop Jam in 2014. The event brings artists and brewers from all over the world to the Brady Arts District.

For more information, go to thehopjam.com. For more information on the Oklahoma Music Hall of Fame, go to omhof.com or call 918-687-0800.

Oklahoma Music Hall of Fame to Induct Hanson at Hop Jam Beer and Music Festival

By | May 15, 2017

KJRH

Hansonstage has a new look!

By | May 13, 2017

Hansonstage has gotten a make over! There are still a lot of features I am hoping to incorporate but decided that getting rid of the black/red color scheme and attempting to make the site a bit more mobile friendly were the items to tackle first to get pushed out for Hanson Day / MOE Weekend. Setlist pages now automatically generate their own pie charts which should free up a lot of my time during the upcoming tour to work on the rest of the upgrades I have in mind. 😉

If you come across any broken links or pages that just look weird – please let me know! (If you can take a screen cap and let me know what kind of device you were using at the time as well that would be very helpful)

 

(If the site is asking for a username and password, refresh. That was turned on while the site was being updated and should no longer be on)

Hanson on avoiding the pitfalls of fame, says ‘MMMBop’s’ success 20 years later still feels like ‘landing on the moon’

By | May 12, 2017

ABC News

A decade before The Jonas Brothers were “Burnin’ Up” for fans, and before *NSYNC hit it big with “I Want You Back,” there was Hanson.

Three long-haired brothers from Tulsa, Oklahoma, exploded on the pop music scene with “MMMBop,” with then-16-year-old Isaac Hanson on guitar, 13-year-old Taylor Hanson on keyboard and 11-year-old Zac Hanson on drums.

Now Hanson, all grown up and with somewhat shorter hair, is celebrating 25 years of making music, kicking off a world tour next month, and yes, still performing that 1997 song that launched their career. The brothers sat down for an interview with ABC News “Nightline” at the New York City performance venue, The Cutting Room.

“For whatever reason, our perspective on our past must be different from other people, because the expectation seems to be that we will be sick of [‘MMMBop’],” said Zac Hanson, now 31, “You want to be known for what you’re doing, because you care about what you’re doing. But, what we’re doing right now doesn’t exist with without what we did, right? And so, ‘MMMBop,’ the DNA of ‘MMMBop,’ is as relevant as it’s ever been.”

Taylor Hanson, now 34, said the song still resonates and feels like a “kind of an accomplishment.” The one thing they have changed is the key – because their voices were higher when they originally recorded it.

Watch the full story on ABC News “Nightline” tonight at 12:35 a.m. ET

The brothers started singing back in 1992 at the ages of 11, 9 and 6. Their love for music, they said, came out listening to legends of the past, including Chuck Berry, Aretha Franklin and Otis Redding.

Taylor Hanson said their first gig was performing a 30-minute set at a local arts festival in Tulsa.

“And basically, every time we played a show, from 1992 on, somehow or another, we would get another gig,” he said. “We were so young, you couldn’t play bars. So we would just play wherever anybody would let us. We’d play block-parties, we’d play outside of bars.”

Soon the brothers found themselves playing at South by Southwest, the arts and music festival hosted in Austin, Texas, where they said they met a music attorney, who would eventually become their manager and help them launch their professional career.

Hanson seen here performing in 1992.Courtesy Hanson
Hanson seen here performing in 1992.
Hanson seen here in this 1993 photo.Courtesy Hanson
Hanson seen here in this 1993 photo.

In the spring of 1997, Hanson put out their first album, “Middle of Nowhere.” It sold four million copies in the United States, arguably thanks to the success of “MMMBop,” which debuted at No. 13 on the Billboard charts and soon made its way up to the top spot.

“’MMMBop’ was No. 1 in 27 countries at the same time,” Zac Hanson said. “It means that essentially, the whole developed world was listening to the same song at the same time, and declaring it their favorite song of that moment. That just doesn’t happen…. It’s just outside of the scope of normal things, and at least for us, it’s like landing on the moon.”

It earned them three Grammy nominations — record of the year, best new artist and best pop performance by a duo or a group with vocals — at the 1998 awards.

Their good looks and charming demeanor turned Hanson into teen heartthrobs. Their faces were plastered on magazine covers and they landed a “Got Milk” ad.

“It was just a bigger, louder version of what we were experiencing locally,” said Isaac Hanson, now 36. “You would get the predominantly female exuberance, and screaming and so on. But it was just a lot more of it, and it was a lot louder.”

“We were really confident, obviously, in the sense of … we really believed that we could do it,” Taylor Hanson added. “In one sense, when that first record cracked it, there was a little bit of a ‘we’re where we want to be,’ you know? But it doesn’t mean that it’s not surreal … and to ever have a huge breakout, let alone on your first record, I mean that never happens. It rarely happens.”

Hanson is seen here playing together in 1999.Courtesy Hanson
Hanson is seen here playing together in 1999.
Hanson is shown here working in a recording studio in 2002. Courtesy Hanson
Hanson is shown here working in a recording studio in 2002.

Unlike many other pop stars who land enormous fame at a young age and head toward a downward spiral, Taylor Hanson says that didn’t really happen to them.

“I think the classic story is that, no matter what age you are, no matter how prepared you are, to have great success at anything is as hard to survive, probably harder, than failing at something,” Taylor Hanson said. “We didn’t have a crash and burn, that doesn’t happen by accident.”

He continued, “There had to be a lot of work to maintain the course, to maintain a fan base, to maintain a business, to still care about what you do to not end up with … the drug problem.”

One of the things that has kept them grounded, they said, is they surrounded themselves with people who were as passionate about their music as they were, instead of money and fame.

“Instead of saying, ‘Somebody find me someone who’s going to make me relevant,’ … we said, ‘We’re cool with it. We’re going to make the music that we’ve always wanted to make,’” Zac Hanson said.

Following “Middle of Nowhere,” Hanson recorded two more studio albums. Their 2000 release, “This Time Around,” was the beginning of a more mature sound that sought to appeal to listeners outside their primarily female teenage audience.

It was during the making of their 2004 album, “Underneath,” that Hanson was embroiled in a struggle with their label, Island Def Jam, over their music. Their fight with Island Def Jam would eventually become the subject of a biographical documentary called “Strong Enough to Break.”

Eventually the brothers started their own independent label 3CG, which stands for “3 Car Garage” — a nod to an early demo of theirs.

“I mean, thank God we did that,” said Isaac Hanson, referring to starting their own label.

“You’re not an independent, indie-rock band in the indie crowd, and you’re not a pop band, playing the pop game, big labels, so, ‘Who are you?’” Taylor Hanson continued. “It was a little bit like –“

“A fish out of water,” Isaac Hanson finished.

Hanson is seen here during a live performance in 2008.Courtesy Hanson
Hanson is seen here during a live performance in 2008.

For the 14 years that followed, Hanson continued to maintain a loyal fan base, despite being mostly out of the mainstream media.

Hanson has released three albums independently, gone on a number of world tours and started building families. But all of this was not without difficulty. Zac Hanson says they fight and have almost broken up the band — personal struggles that they have referenced in their music.

“We’re still getting through it,” Zac Hanson said.

Hanson has a new single out called “I Was Born,” which Taylor Hanson called “unabashedly, absolutely, straightforwardly optimistic in the, in full force, like, without any apologies.”

“That’s kind of our story,” he continued. “It’s not that there’s not challenges. … It’s more, ‘Hey, here’s the challenge, surviving, getting through it,’ and that’s then, the music is the soundtrack for it.”

PHOTO: Cover art for Hansons new single, I Was Born.Hanson
Cover art for Hanson’s new single, “I Was Born.”

What the Ale: Tulsa breweries set releases, Hop Jam and more

By | May 12, 2017

Tulsa World

Autoplay: On | Off

I thought things would settle down after Tulsa Craft Beer Week, but more beer releases are happening just in time for warmer weather.

Upcoming Tulsa events

Hanson Brothers Beer Co. is hosting a pint night release party for its latest beer, Redland Amber Ale, at McNellie’s South City, 7031 S. Zurich Ave., from 5-7 p.m. Monday. The beer is described as a smooth and earthy amber ale with roasted American and British grain, balanced by a medley of floral hops. The ale comes in at 6 percent alcohol by volume and 38 International Bitter Units.

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