Hanson crashed SXSW 23 years ago, and now they’re back

By | March 19, 2017

Austin American Statesman

In 1994, Zac, Isaac and Taylor Hanson went to a softball game at the end of the SXSW music festival to try and meet someone in the industry. Armed with nothing but a boom box, the brothers sang songs for the crowd, until someone took notice.