Hanson debuts Mmmhops beer at Epcot Food & Wine Festival

By | October 1, 2014


Hanson were called the “Princes of the Pop World” in the late 1990s. Their pretty faces were on every Teen Beat, Sugar and Bop magazines.

Their latest undertaking, their very own beer called — what else? —Mmmhops.

The pop rock trio of brothers — now all married with children — debuted their brew at this year’s Epcot International Food & Wine Festival at Walt Disney World.

This year marks Hanson’s fifth year performing at Epcot’s Eat to the Beat Concert Series. We caught up with the boys — er, men — following a pale ale seminar for die-hard fans.

ALLISON WALKER: So you’re debuting what I hear is a full-bodied pale ale?

ZAC HANSON: Pale ale, yea. This is the first time in Florida that our beer has been here. We’ve been working on this for awhile. It’s been in Oklahoma for a little bit. But now, it’s finally made it down to the proper place to have a good beer in the hot sun.

TAYLOR HANSON: Last year, we launched the beer company. We’re from the Midwest, so we launched it in Oklahoma and some surrounding states. But with this festival, we thought, Hey, this is a perfect collaboration. Not only can we be here performing shows, but we can share our craft beer.

AW: Like when celebrities concoct their own perfumes, there’s a trial & error process. For you, this trial & error process must have been the best thing ever.

ISAAC HANSON: [Laughing] It’s a good trial & error processs. It was very difficult for me to do, but I tried lots of different beer flavors.

TAYLOR: It’s a hard job, but somebody’s gotta do it.

ZAC: We just do things we’re passionate about and I think sharing that is just a huge part of the whole culture of our band.

AW: So I want to know about stuff we can look forward to this fall. Tell me about your book ICON. You’re releasing new music with it, too?

ZAC: We do have a book that’s coming out. It’s called ICON. You can get it on our website, and new music with it. That’s one of the other things with our band – beer is a creative outlet. We [also] do arts – there was a bunch of paintings created for our last album.

AW: And what’s up with “Super Digital Pants?” We’re getting more entries as well?

ALL: [Laughing]

TAYLOR: We’re between our regular albums. We’re not promoting a brand new record, but we have lots of different projects. So we have songs like – Super Digital Pants is a collection of digital songs for the website, obviously the beer, and then, you know, we’re here at the Festival.

AW: All three of you ended up marrying one of your fans. That gives all of us hope the next time we’re at some rock show.

ZAC: [Laughing] We’re all married. We all have kids, so that also makes being here at Disney Parks epic. We all met amazing women while on tour. I’ve heard it said that, most often, people meet their wives or husbands or significant others at work. We did while performing.

Check out a quick a cappella verse from one of their newer songs! The raw interview is in the VIDEO section up top.



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