Music Feeds
Most still view Hanson as the fresh-faced, young trio singing MMMBop in a video clip that defined an era. But speaking to vocalist and keyboardist Taylor Hanson, you realise that this pop-rock trio command a staggering degree of industry foresight that’s allowed them to thrive in the internet era.
“Nobody seamlessly got through it,” he says. “Even those who had captive audiences like we’ve been able to have. We’re all affected by the change. The one thing that’s made the transition smoother for us in the last 15 years is we really understood it before our label and the industry did.”
“We were the audience that was changing,” he continues. “Getting email addresses, getting phones, using the internet, we saw in our fans where they were living. We owned our website and we were doing web stuff at a time when our label was like, ‘Why are you wasting time with that?’”
“That seems crazy to talk about because it wasn’t that long ago, but we were able transition in a smoother way. What allowed us to leave our label once it started turning into a big, corporate mess and start our own was we knew where our fans were, who they were and how to talk to them.”
Listen: Music Feeds Podcast Episode #87 – Hanson (Taylor Hanson)
(podcast at source)
Hanson’s Anthem Tour, Australia & New Zealand 2014
Tuesday, 5th August 2014
The Tivoli, Brisbane (18+ show)
Tix: Via Ticketmaster
Wednesday, 6th August 2014
Coolangatta Hotel, Gold Coast (18+ show)
Tix: Via Oztix
Friday, 8th August 2014
Enmore Theatre, Sydney (All Ages)
Tix: Via Ticketek
Saturday, 9th August 2014 – SOLD OUT
Palais Theatre, Melbourne (All Ages)
Sunday, 10th August 2014
The Hi-Fi, Melbourne (18+ show)
Tix: The Hi-Fi
Tuesday, 12th August 2014
HQ, Adelaide (18+ show)
Tix: Via Oztix
Wednesday, 13th August
The Hi-Fi, Sydney (18+ show)
Tix: The Hi-Fi
Friday, 15th August 2014
Metropolis, Fremantle (18+ show)
Tix: Via Oztix
Sunday, 17th August 2014
Powerstation, Auckland (All Ages)
Tix: Via Ticketmaster