The hosted telethon was drawn together in a short 24 hour period through tremendous efforts from all involved, with the aim of offering assistance and support to victims of the magnitude 8.9 earthquake on March 11th, 2011. The earthquake and resulting tsunami has left countless dead and homeless across Japan and the Pacific region.
With the greatest minds in music, film and interactive media gathered in Austin for the week, HANSON and SXSW have partnered to capture the rare opportunity for the world of music to impact the world of those in need. Artists from across the globe are gathering in a downtown studio location to make inspiring music and encourage viewers to donate funds to the American Red Cross.
Friends and acquaintances from across the music industry will gather from 12 pm Saturday to 12 am Sunday to donate their time – and music – to support the cause. Those who can’t be in Austin can still join the event live by tuning into a Livestream online telethon featuring back-to-back performances and chats by notable and new artists, driving the audience to donate to the American Red Cross.
Scheduled performances and appearances include Michael Stipe of REM, John “JoJo” Hermann of Widespread Panic, the North Mississippi Allstars, The Boxer Rebellion, HANSON, Johnny Polygon, Andy Grammer, Stephen Kellogg, Anna Nalick, Jackson Harris, Charlie Mars, Bowling For Soup, Stephen Kellogg, An Horse, AWOLNATION, The Parlotones, Dale Earnhardt Jr, Rayland Baxter and many more.
All proceeds from the event will go directly to the American Red Cross. Featured songs from the event will be sold as a part of a benefit project.
Fans can find out more by going to www.SXSW4Japan.org or on twitter @sxsw4japan.
All donations can be directed to the American Red Cross by calling 1-800 RED-CROSS or simple $10 donations can be sent by texting RedCross to 90999.