Since we last talked to Nesbitt, he’s been drumming up plenty of fanfare for his LED musical light kits.
“There are some growing pains,” Nesbitt said. “We never thought that it would grow as big or as fast as it has, but that’s a great problem to have.”
In the past nine months, Nesbitt’s created a music phenomenon that’s swept the nation and snared some of the biggest musical acts, from the late 90s…
“Zac Hanson from Hanson, if you remember the song ‘Mmmbop,’” Nesbitt said.
…all the way to something a little more current.
“Sugarland; they bought some lights from us and a few others just here or there,” Nesbitt said.
Nesbitt admits he was jealous his business partner took the call from Sugarland. But his phone may be lighting up with more artists looking to light up the stage.
“It was kind of a shock because we’re just now getting some of the big names to call us,” Nesbitt said. “But any time you have someone from a national act like that call you up and say that they want to put your product in front of all those fans, it’s a huge honor.”
Nesbitt says the concept for his idea was simple: finding a way to change the drum industry. And while nine months is a small sample size, the beat goes on.
“It doesn’t matter if you’re playing in your basement or a sold out arena, it’s all the same,” Nesbitt said. “They just make playing more enjoyable.”
Nesbitt says he’s expanded his light kits to other instruments including keyboards, guitars and even banjos. His dream is to get the band The Black Keys to use his product.
For the month of April, we will be doing a “Hanson 30 day Challenge” each morning we will post a topic and encourage you to leave a comment with your answer. This should be a lot of fun and we are looking forward to seeing all the answers for each topic!
Song that makes you happy! (Try to limit it to no more than 3! It is a challenge after all!)
By the time you finish reading this article, Isaac, Taylor and Zac, or collectively known as Hanson, have just wrapped up another concert in Canada. Maybe they’re on their way back in the US to prepare for another tour.
The band that popularized the catchy bubblegum “MMMBop” visited the country last week for a two-night concert in Manila and Cebu. The Philippine visit is part of the Shout It Out World Tour that kicked off sometime in 2010 and was resumed in September 2011. The main goal of the tour is to promote Shout It Out, Hanson’s 8th studio album, originally released in June 2010.
For the Manila concert at the Smart Araneta Coliseum, Hanson failed to fill up the venue. By estimate, the crowd occupied just 30 to 40 percent of the venue.
Hanson is still a good act, great act if you will. It’s only awkward for the audience to hear “MMMbop,” the band’s most popular and most successful single to date, sang a pitch or two lower. That is because Isaac, Zac, and more particularly Taylor (the band’s main vocalist) have all grown up and developed deeper voices.
Shout It Out tour is aimed to woe more fans but it seems unlikely in the Philippines.
It’s a gamble for concert promoters to bring foreign acts in the country most especially if the artists were popular in the past decades.
Case in point, 58-year-old Cyndi Lauper, who was at the Big Dome on March 17. The show was a big disappointment. But we believe the feeling was mutual because Cyndi’s entourage was expecting a big crowd but they were surprised to see Araneta Coliseum looking like a velodrome.
One good thing about it, Cyndi performed like she used to do when she was younger. She jumped up and down the stage and even went down reach out to her loyal followers.
Cyndi is a great artist. Although we can only count her hits with the fingers in one hand, poor publicity did the concert in. The concert producer focused more on radio advertising to promote Cyndi’s concert when in fact aggressive television, print and new media promotion can make a big difference to reach a target audience.
(Published in the Manila Standard Today newspaper on /2012/April/11)